RE ALEPH – Our circular initiative


Reduce. Reuse. Recycle.

From crowded shelves to cluttered makeup bags, the amount of products in the beauty industry is overwhelming – as is the amount of waste. Over a billion units of packaging are produced each year, of which most are destined for landfill.

We challenge this take-make-dispose model by designing out waste in our products, our packaging, our formulas and our business model.

By circling glass packaging back through our product loop we increase the number of times a single jar can be used and decrease the amount of materials needed to produce new jars.


Multi-functional products are designed to be used in a spectrum of ways, reducing the need for dozens of different products. We’ve simplified the number of products you need, without limiting the possibilities in your makeup routine.

No water, no filler for a highly concentrated, high-performing formula. Water is often used to increase volume which dilutes the product. Our products contain no water; they’re densely packed with nourishing ingredients.

Functional design makes our products and packaging easier to use, clean and recycle. We’ve designed our products and packaging so that you can use the whole thing and leave nothing to waste. Plus, everything is travel-sized making it usable on-the-go.

Sustainable and durable materials that can be reused, recycled or composted. We partner with ethical, sustainable suppliers to source only the most essential packaging components to deliver our products to you safely.

Reusable glass can be refilled, reducing single-use packaging and new materials entering the loop. We’ve created a circular initiative to do just this! Help us in closing the loop by sending back your empties today.


We are excited to partner with Glass Packaging Forum, who manage the accredited GPF Product Stewardship Scheme.

Join our journey in closing the loop and save packaging from becoming single-use. You play a role in creating sustainable change – get started with us.

There are 2 options:

1. Bring it back to us at the good tonic and we will return it for you.

2. Follow the flow below, emailing the team at Aleph