Fashion Revolution Week 2023

Fashion Revolution Week is an annual campaign bringing together the world’s largest fashion activism movement for seven days of action. The theme for this year’s campaign is Manifesto for a Fashion Revolution which will run from April 22nd - 29th. To mark the tenth anniversary of the Rana Plaza factory collapse, On April 24th, 2013, the Rana Plaza factory building in Bangladesh collapsed in a preventable tragedy. More than 1,100 people died and another 2,500 were injured, making it the fourth-largest industrial disaster in history.
At the good tonic, we are delighted to stock some amazing brands, partnering with them allows us to support their business, ensuring that they can pay a living wage, upskill their teams and put people and the planet before profit. When you shop with us, you too are helping to support these businesses, and helping to ensure that their story and amazing work is recognized.

The impact of fast fashion on the planet is devastating and far-reaching, with millions of tonnes of clothes being thrown into landfill annually. Across the world, the equivalent of a garbage truck load of clothes is burnt or buried in landfill every second. You read that right — every second. In Australia and Aotearoa New Zealand, 67 kilograms of clothing per person is discarded into landfill each year. 

Up to 85 per cent of textiles go into landfills each year — enough to fill the Sydney Harbour annually. And there are a further 500,000 tons of microfibers released into the ocean each year just from washing clothes alone. Make no mistake — waste is a design flaw.

Apart from the waste it creates, fashion is also highly resource-intensive, with clothing manufacturers relying heavily on water, energy, raw materials, and chemicals to produce their wares, all of which have a significant negative impact on the environment. 

We welcome you to get on board – whether you are a brand, a student, an educational organization, an NGO or from the media – check the information on this site for how you can get involved or please feel free to email us at

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