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Our Ethos

the good tonic - design studio & lifestyle store

Our vision and goals are only just starting and we have a lot to learn on our journey to a circular economy, reducing unnecessary waste and reducing our footprint as we go.  We look forward to sharing our journey with you.

"We are looking at ways to source smarter to help the consumer make better decisions by offering better choices. As conscious retailers we have a great sense of responsibility and pride to change what it means to be in business. Our goal is to create, collaborate and curate quality, sustainable and ethically sourced unique products and artisan produce. We wish to work with like-minded companies that have the same values, companies that inspire and will have a positive impact in the community".

Our values are aligned to leaving no trace, working with likeminded artisans to reduce our footprint on the planet. Where possible we seek out products that help put back into local communities, be it in New Zealand or further afield.  We work hard to ensure we are doing our best for them, and in helping you make informed purchases.

Ideally our suppliers and crafters are focused on the same key values:

  • Ethically Made
  • Community focused
  • Handcrafted
  • Organic
  • Sustainable
  • Locally Made
  • Transparent
  • Natural
  • Recycled
  • Biodegradable

We are working hard, learning along the way with our end goal of creating a circular economy, where we are challenged to consider waste and pollution as design flaws.

Recycling begins at the end - the ‘get rid’ stage of a product’s lifecycle. The circular economy, however, goes right back to the beginning to prevent waste and pollution from being created in the first place. In the face of our current environmental challenges, recycling won’t be enough to overcome the sheer amount of waste we produce, especially in a stunning country like NZ, where we are limited to the resources available to recycle used products without shipping them offshore.

“In a properly built circular economy, one should rather focus on avoiding the recycling stage at all costs. It may sound straightforward, but preventing waste from being created in the first place is the only realistic strategy.”

World Economic Forum

 We are in the process of aligning with other likeminded conservation organisations, primarily in our own backyard, across our land, fresh water, oceans and communities. We can't do it without your support, so please join us on our journey, keep up to date with how we are tracking and support us in any way you can.