What are B Corp™ businesses?

What are B Corp™ businesses?

Certified B Corps are companies who are committed to prioritising the environment and society in the way they do business.

At the good tonic, we are proud to stock some of the best B Corps, We also stock other brands who although are not a certified B Corp, have just as a transparent ethos, making all their information available, highlighting their commitment to their teams, those who make and supply their products, empowering and upskilling them, reducing waste and believing in a circular economy, working together to help keep their products from ending up in landfill. 

Its a big responsibility being a retailer these days, and we are committed in our vision of being a conscious retailer, curating the best brands who share our vision and ethos in reducing waste and not putting profit over the planet.


Below are some of the amazing brands we stock. 




Bellroy puts its heart, soul and countless design hours into helping the world carry with simplicity and ease. Every piece has been deeply considered, made From Premium, Environmentally Certified Leather & Sustainably Produced Woven Fabrics.


B Corps have been independently assessed to ensure they meet the highest standards of social and environmental performance, transparency, and accountability. The certification process is rigorous, and considers the impacts of a company’s decisions on society and the environment. It’s about growing a business in the right way and is the only certification that measures a company’s entire social and environmental performance.

We exist to empower people for a better future. Every MiiR product sold helps fund transparent giving projects.


A key part of the B Corp process is that businesses must recertify every three years. The assessment is continually updated and made harder, taking into account the way the world is changing.  And this is a good thing - it’s raising the bar and moving us towards an economy that works for all.

Duffle & Co produce luxury, hand-crafted bags and accessories that are made ethically, fairly and sustainably.




At Untouched World™ we believe you don't have to give up style, luxury and great design to be good to the planet. From the first and only fashion company to be recognised by the UN for sustainability.



Barebones is about what feeds you. Literally. Figuratively. Soulfully.
We're about food, nature, and the pull of the fire—and we supply the inspiration, goods, and guidance to help you revel in them. Whether you’re cultivating, cooking, camping, or exploring, our products will elevate your outdoor experience.




Become a part of a global movement towards minimizing carbon emissions. Your business can do its part in saving our planet. Offset your footprint now.





Handcrafted by highly-skilled, fairly paid artisans, our bowls are made from 100% natural coconut shells that were destined to be burned as waste.


Although not certified B Corps, these brands are just as transparent in their business model and commitment to the social and environmental impact on the planet. 


Ethically and sustainably crafted from crop to customer, ReCreate boutique clothing transforms lives through fair employment, training and empowerment



The Loyal Workshop is a high-quality eco-leather goods manufacturer offering alternative employment to women trapped in the sex trade in Kolkata, India.



Feels Just Right, Whatever the Conditions. Move to a Natural Way of Living With icebreaker. Still Wearing Plastic? Natural Apparel for Your Life, Made with Superfine Merino Wool.



Therapeutic products inspired by traditional Māori herbal remedies & supported by science. Aotea's therapeutic skincare contains a powerhouse combination of natural ingredients.



Little Yellow Bird is a sustainable textile specialist. With our natural fibre clothing we are here to do our bit for the planet and we urge you to do the same.



Nordgreen's vision is to pioneer inspirational Scandinavian design and to inspire awareness and action about the challenges facing the planet, and humanity.


AirRobe partners with brands and retailers to power the circular fashion economy. Our technology connects your customers to the re-sale, rental and recycling 


You can read more on our collaboration and circular initiatives in our journal posts. Thank you for supporting small businesses and shopping consciously.


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