Earth day at the good tonic, what are our goals and vision?

Earth day at the good tonic, what are our goals and vision?

We are always looking at ways to source smarter to help our customers make better decisions by offering better choices. As conscious retailers we have a great sense of responsibility and pride to change what it means to be in business. Our goal is to create, collaborate and curate quality, sustainable and ethically sourced unique products and artisan produce.

We are proud to have teamed up with some amazing like-minded companies that have the same values as we do, companies that inspire us to continue to make small changes in how we run our business and home, our goals are to have a positive impact in our community.

What does it mean to be a sustainable clothing retailer?

Our vision to be considered a sustainable business means that we care for humans, animals, and the environment, we delve into the background of who we partner with and are happy to share our trading ethos with our partners too, helping to create a transparent synergy that we can build strong lasting relationships with.  This in turn help us, and them, provide the resources required in looking after their partners in manufacturing and transporting the goods from their countries to our store. This includes actions like ethical sourcing, safe working conditions, water conservation efforts, offsetting impact, and giving back.

Consumers are now seeking out a sustainability statements that includes where and how clothing is made, and how. For us, sourcing these in advance helps us, and you, make these better retail purchases, knowing that you are giving back in the process.

We look for independently certified companies, certifications like B Corporation (or B Corp), Fair Trade Certified, and Global Organic Textile Standard (GOTS) the se certifications help us to instil trust in our choices and you, our customer, can be confident that claims are vetted by a trusted third party.

We have teamed up with some amazing B Corp brands and companies who share our vision and dream for a cleaner and ethical business practices.

ReCreate Clothing, Untouched World, Duffle & Co, The Loyal Workshop, Barebones, Bellroy, Icebreaker & Nordgreen, just to highlight a few, who are all as passionate about their environmental impact as we are.

They have gone to great lengths to source and collaborate with others who share their goals and beliefs.

We have also partnered with some amazing companies, who are helping us in achieve our goals through their amazing initiatives and values.

AirRobe and the good tonic

 We’ve joined the circular fashion movement with AirRobe. Now, you can extend the life of your purchase by re-selling or renting your pieces back into a circular economy after you’ve worn and loved them. 

Keeping fashion in circulation creates a positive impact on our planet and natural ecosystems. This is the easiest way for you to re-purpose your purchases and feel good knowing you’re joining the Circular Fashion Movement with us.  

 Little yellow bird and the good tonic

If your garments have come to the endo of their lifecycle, We have joined Little Yellow Bird in their closed-loop cotton recycling project, Circular Cotton, we have a box instore, where you can drop off your clean cotton garments, and we will send these back too Little Yellow Bird, to be given a new life as recycled fibre. They have already diverted more than 8,000kg of textile waste from landfill.

 Carbon Clic and the good tonic

CarbonClick looks like a green button at checkout. When you click it, a small contribution is added to your basket which purchases carbon offsets. These offsets reduce the environmental impact of the carbon emissions related to the purchase. CarbonClick’s offsets fund forest restoration, tree planting, and renewable energy projects around the world. We’re proud to be part of the fight against climate change.

At The Good Tonic we have taken our result and started a monthly contribution that offsets our business use, we are also committed personally to make small changes to reduce our own carbon footprint.  We will be sharing our story in our journal posts, giving you tips and tricks to reduce yours too. You can read some of the steps we have taken and examples on how you can make better decisions to reduce your impact HERE

ecotricity and the good tonic

 We source our business and home electricity from Ecotricity - Ecotricity is New Zealand’s only provider of 100% Renewable and carbonzero Certified electricity.

They source renewable carbonzero Certified electricity from the Monowai, Roaring Meg, Teviot hydro dams, the Flat Hill Wind Farm and our Solar customers.

 Forest & Bird and the good tonic

Forest & Bird is New Zealand’s leading independent conservation organisation — protecting wildlife and wild places, on land and in the sea.

For nearly a century Forest & Bird have been protecting and restoring Aotearoa's wildlife and wild places - on land and in the sea. They are the voice for nature in our communities, to our city and district councils, to our regional councils, to central-government, and in our courts. No other organisation does this.

The Good Tonic are proud to be supporting Forest & Bird we want to work with organisations that want to take responsibility to love and protect nature. To find out how you can become involved in helping save our incredible environment, one that means so much to us Kiwis, get in touch with us at the store, we are involved with the local community Forest & Bird team, or visit their site HERE


We look forward to your continued support and love that you share our vision and passion for making the world a better place today, and for our future generations.

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